Getting to know my audience through Google Analytics

About time I made another entry!

I have been looking at the impact of Google Analytics over the past few weeks and how effective it is for marketers and bloggers like myself. For those of you who are as clueless as I was, Google Analytics is a tool which allows people and organisations who have a website/blog to track their audience. For example I have looked at the following things;

• Geographic's- where are my blog viewers located?
• Behaviour- are they repeat or new visitors?
• Technology- what medium are they using to follow my blog?

Additionally Google Analytics allows you to download external dashboards which enable you to customise it to the results you are after. I downloaded a dashboard from a source called dashboard junkie to find out what posts are most popular, how they stumble across my blog page, and search terms they use to find me. This dashboard in particular focuses on my viewers interests, in relation to business this would be useful for a company website such as a retailer to analyse consumer behaviour. Below is a screenshot of my blogger dashboard to give you a bit more of an insight.

There are a huge number of customised dashboards available to those who wish to take there Google Analytics experience to the next level. If this interests you in the slightest follow the link to the Econsultancy page below which displays 10 very useful dashboards.

econsultancy-google analytics custom dashboards