Thursday, 28 November 2013

Getting to know my audience through Google Analytics

About time I made another entry!

I have been looking at the impact of Google Analytics over the past few weeks and how effective it is for marketers and bloggers like myself. For those of you who are as clueless as I was, Google Analytics is a tool which allows people and organisations who have a website/blog to track their audience. For example I have looked at the following things;
  • Geographic's- where are my blog viewers located?
  • Behaviour- are they repeat or new visitors?
  • Technology- what medium are they using to follow my blog?
Additionally Google Analytics allows you to download external dashboards which enable you to customise it to the results you are after. I downloaded a dashboard from a source called dashboard junkie to find out what posts are most popular, how they stumble across my blog page, and search terms they use to find me. This dashboard in particular focuses on my viewers interests, in relation to business this would be useful for a company website such as a retailer to analyse consumer behaviour. Below is a screenshot of my blogger dashboard to give you a bit more of an insight.



There are a huge number of customised dashboards available to those who wish to take there Google Analytics experience to the next level. If this interests you in the slightest follow the link to the Econsultancy page below which displays 10 very useful dashboards.

econsultancy-google analytics custom dashboards

Thursday, 7 November 2013

Jamie Heywood-The Big Idea my Brother Inspired

The focus of this TED talk is how MIT mechanical engineer Jamie Heywood and his brother created a website called 'Patients Like Me' which is coordinated around people who are effected by illness. This was the influence of Jamie's youngest brother Stephen when he was diagnosed with ALS.

The purpose of this website was to improve the current chaotic medical system, particularly looking at the way treatments are developed and the way patients receive medical care.

Patients Like Me allows patients to get hold of information that has not previously been accessible. They are able to share their own data consisting of their illness, symptoms, treatment, and side effects and compare it to other subscribers data who have similar conditions. This collective data comes in a simplistic statistical and graphical format which has proved to be hugely comforting to these people and helps explain a lot of unanswered questions they initially had. The most recent advance to the website has enabled people to predict the outcomes of their condition within the next 12 months; using data of those with the same illness in a more advanced state.

I found this talk extremely insightful, and inspiring particularly when I was informed that almost every time the predictions prove to be correct. Jamie gave an example of this during the TED talk which was that from the predicted collective data they had discovered that ALS couldn't be slowed down by taking lithium, a year later there was a costly scientific study that resulted with the same answer.

If you are interested in either the TED talk or the website itself I have posted the links below.

TED Talk

Patients Like Me



First ever blog post

Not really one to blog but I'll give it a go!